The Sneaker Brand That's Being Left Behind The recent news that WSS, a sneaker brand acquired by Dick's Sporting Goods as part of its Foot Locker purchase, is closing over 50 stores raises important questions about the retail landscape and the priorities of major players in the industry.
While Dick's has been expanding its physical store count and investing in experiential concepts like House of Sport, its smaller WSS brand seems to be an afterthought.
The acquisition of Foot Locker was touted as a strategic move by Dick's to expand its reach into the premium sneaker market.