Luxury by Any Other Name: Air France's Gamble on Caviar and Champagne The adage "the way to a man's heart is through his stomach" has been repackaged for the modern era, as airlines woo high end travelers with increasingly opulent offerings.
Air France's decision to double down on luxury, serving caviar and champagne in first class cabins, is the latest iteration of this strategy.
The airline's move is a response to an existential crisis: how to maintain profitability while competing for a shrinking pool of premium travelers.