The Fashion of Hate: How Germany's Far Right is Using Branding to Signal Their Views As the Alternative for Germany (AfD) party gains ground in eastern Germany, researchers have observed a disturbing trend: supporters are co opting everyday brands to signal their nationalist and Nazi sympathies.
This phenomenon reveals a changing landscape in German politics. The use of coded symbols is not new in extremist circles.
However, the willingness of far right supporters to display these signals openly, even in public spaces where such views are not explicitly permitted, has increased.