The Fad Factor: Can Hong Kong's Beyblade Craze Sustain Itself? As I walked through Tuen Mun Town Plaza in Hong Kong, I was struck by the sight of shoppers and staff gathered around makeshift battle arenas.
Spinning tops whirred and cries of "Three, two, one... Go shoot! " echoed off the walls, creating an electric atmosphere.
The Beyblade phenomenon has tapped into a deep enthusiasm among Hong Kong's youth, but as with all fleeting trends, the question is: how long will this craze sustain itself?