The Red Carpet Diplomacy of WAGs: When Celebrities Become Commodities The Brownlow Medal red carpet has long been a showcase for glamour and style.
However, when the wives and girlfriends of sports stars start to upstage their husbands, it raises interesting questions about the role of women in celebrity culture.
Alex Pendlebury, wife of Collingwood player Scott Pendlebury, wore a stunning Oglia Loro Couture gown down the catwalk, drawing attention not just as her husband's accessory but as a celebrity in her own right.