Marbella's Makeover: A Tale of Two Cities? Marbella, once known for excess and escapism, is trying to reinvent itself as a hub for tech savvy professionals.
The city's reputation as a haven for fugitives and tax evaders earned it the "Costa del Crime" label.
Now, local authorities and business leaders are pushing to transform the leisure destination into a rival to Silicon Valley. This isn't Marbella's first attempt at rebranding.