The Disney Convention as Social Contract D23 has become an event where the boundaries between consumer and fan are intentionally blurred. However, when these lines get too thin, problems arise.
At the recent gathering of Disney enthusiasts, excitement and frustration coexisted among attendees. Some revelled in exclusive merchandising opportunities, while others grew tired of the virtual queue system.
The shopping experience, intended to be a highlight of the event, turned into a frustrating exercise in online refreshers as fans scrambled to snag coveted items only to find them sold out by morning.