The Memory Crunch: How Smartphone Sales Are Becoming a Battle for Survival Global smartphone sales have plummeted by six percent year on year, dropping to 272 million units in Q2 2026, according to Omdia.
While this decline may seem manageable given the world's growing population and ongoing upgrades, it masks a more fundamental issue: the memory crisis.
The crisis has been brewing for months, with suppliers struggling to meet demand for components like DRAM and NAND flash storage.