The GTA 6 Event is a Marketing Masterstroke The hype surrounding Grand Theft Auto VI has been building for years, but despite its massive popularity, Rockstar's next open world crime epic remains shrouded in mystery.
This week's Netflix event, dubbed "Grand Theft Auto VI: An Extended Look," promises to change all that. Partnering with Netflix makes sense, given the streaming service's success with live events and exclusive content.
It's also a savvy business move by Rockstar to capitalize on Netflix's vast reach worldwide.