When Apologies Aren't Enough: The Limits of Mea Culpas in a Social Media Age The recent incident involving Texas quarterback Arch Manning's insensitive reaction to an AI generated video has sparked a conversation about social media, apologies, and accountability.
On the surface, Manning's apology for laughing at the fictional depiction of Longhorns coach Steve Sarkisian slapping ESPN sideline reporter Holly Rowe appears to be a textbook example of how to respond to criticism.
However, upon closer examination, it raises questions about the efficacy of apologies in the digital age.