The Influencer Invasion: When Selfie Culture Meets Sports Etiquette The US Open has long been a showcase for tennis's finest talent, but this year's tournament highlighted another kind of performance: the disruption caused by social media influencers who flout traditional sports etiquette.
The backlash against these influencers is understandable – they often disrupt play and disregard basic tennis decorum. However, it's worth considering whether this trend is here to stay.
One reason for their presence lies in the sports industry's increasing reliance on social media marketing.