Mbappe's Move to On: Reshaping Soccer Sponsorships The recent partnership between Kylian Mbappe and On marks a significant departure from his previous arrangement with Nike.
This collaboration is not just about Mbappe's choice of footwear – it's a seismic shift in how sponsorship structures are being reimagined in professional soccer.
Soccer sponsorships have evolved significantly in recent years, driven by the growing recognition that top athletes are key drivers of brand value.