The Next Act for Women's Sports: Infrastructure, Innovation, and Athlete Led Growth The recent Nike Global Sport Summit and RAJ Epicenter Week brought together leaders in women's sports to address a pressing question: how can the industry create an ecosystem that sustains momentum behind women's sports?
The answers varied, but themes of investment extending beyond the field, innovation accounting for women as athletes and consumers, and prioritizing growth over short term gains emerged.
The summit's focus on infrastructure marked a welcome shift in emphasis. Gone are the days when women's sports were treated as an afterthought or side venture.