The Weight of Convenience: How Noom's Promises Mask Deeper Issues The diet industry has long been a behemoth, with companies peddling quick fixes and miraculous solutions for those seeking to shed pounds.
Amidst this landscape, Noom has risen as a relatively new player, offering its services to those looking for sustainable weight loss.
Founded in 2008, the company initially relied on human to human coaching but has since shifted towards AI powered coaching and partnered with pharmaceutical companies to provide GLP 1 medications.