The Dark Side of Virality: When Beauty Becomes a Burden The scenic Milky Way Point lookout in central Victoria has been thrust into the spotlight thanks to social media, attracting hundreds of visitors and transforming it into an accidental tourist trap.
Locals are fed up with the mess, disruption, and danger caused by influencers and selfie seekers who litter, trespass, and put themselves at risk.
The influx of visitors is a classic example of how social media's power to create viral sensations can have unintended consequences.