The Secret to Raising Cane's World Cup Magic The recent attention surrounding Raising Cane's is less about marketing efforts and more about its ability to tap into a universal language: great food, expertly executed.
As the World Cup reaches its final stages, fans from around the globe are flocking to Raising Cane's, creating a phenomenon that has left even the co CEOs at the Louisiana based chain in awe.
AJ Kumaran, one of the co CEOs, attributes this surge in popularity to the company's focus on doing one thing exceptionally well: serving top notch chicken fingers. But there's more to it than just the food.