Why You Can't Find McDonald's $3 Value Menu The recent announcement from McDonald's CEO Christopher Kempczinski about the disappointing performance of their $3 Value Menu should raise concerns about the chain's ability to execute a unified brand strategy across its vast franchise network.
The story is not just about a failed menu promotion, but also about the underlying tensions between corporate headquarters and franchise operators.
McDonald's business model relies heavily on decentralized decision making, with thousands of locations worldwide run by individual franchisees.